Description - Understanding Media Cultures: Social Theory and Mass Communication by Nicholas Stevenson
This text offers an introduction to, and a critical assessment of the social theories of mass communication. The key social theories of mass communication - from Raymond Williams through Habermas, reception theory, McLuhan, to Baudrillard and postmodernism - are explained here. The study provides a theoretical overview of the ways in which social theories of contemporary societies have dealt with the place of the media in the production and reproduction of culture. It assess the relation between social theories and the range of communication theories of the medium and the message. The critique covers important traditions of media analysis from feminism and cultural studies, and also invites a reappraisal of issues such as theories of ideology, structure and agency, and of the role of the media in questions of ethics and citizenship.
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