Description - Understanding Women's Magazines by Anna Gough-Yates
Understanding Women's Magazines explores the changing landscape of the women's magazine market. Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyses the strategies and fortunes of a range of titles in a gloablized market, including Elle, Marie Claire, Eve and Red . She relates the revolution in the women's magazines' market to the consumer culture which has brought an increasing focus on conusumer 'lifestyles', and shows how magazines have tried to 'get close to the reader' in their attempts to identify and target the'new' women of the contemporary world.
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