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Description - Using Investor Relations to Maximize Equity Valuation by Thomas Ryan

A practical guide to proactive investor relations (IR)

Investor relations (IR) has traditionally been an administrative
function within corporate communications, responsible for
disseminating public information and answering investor and media
questions. Using Investor Relations to Maximize Equity Valuation
challenges this approach, by arguing that IR has been underutilized
and then illustrating how it should be elevated to lead a strategic
communications effort to preserve or enhance corporate value and
lower a company's cost of capital. Divided into four comprehensive
parts, this book clearly describes capital markets strategies and
tactical operations that these former, senior-level equity analysts
and portfolio managers employ.

Chad A. Jacobs (Westport, CT) and Thomas M. Ryan (Westport, CT) are
the cofounders and co-CEOs of Integrated Corporate Relations.

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