Description - Web Marketing All-in-One For Dummies by John Arnold
Build an online presence for your business with web
marketing
Why buy several books on web marketing when you can buy just
one? With this must-have resource, five marketing professionals
team up to share their expertise in the field of web marketing so
that you can benefit from their know-how. Covering everything from
site building, search engine optimization, and web analytics to
online advertising, e-mail marketing, and harnessing the potential
of social media, this team of web marketing gurus brings their
insight and experience to the table and it's yours for the
taking.
Provides invaluable advice for establishing a web presence and
getting your message out with online advertising
Zeroes in on search engine optimization so that your site can
be discovered by search engines and, ultimately, consumers
Explains how web analytics can offer you a better understanding
of your web marketing efforts
Details ways to establish an online voice with blogging and
podcasting
Walks you through the potential of social media marketing with
Facebook, Twitter, and Google+
Looks at various options for getting your message onto mobile
platforms
Web Marketing All in One For Dummies, 2nd Edition shows
you how to get your online name out there so that customers can
find you easily.
Buy Web Marketing All-in-One For Dummies by John Arnold from Australia's Online Independent Bookstore, BooksDirect.
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