Reputation is something everybody thinks they understand until asked to define it. At this point it becomes clear that no two people agree on what it is. What is Reputation Worth? sets out the view of one person who has a unique perspective. Garry Honey has worked with a number of organisations, both private and public, wishing to measure, manage and report reputation.

This concise guide is divided into four sections. The first, on definition, explains why reputation is a much misunderstood concept often confused with brand and image. The second section deals with damage to reputation and how impact alters in different environments. The third section explains why damage represents a substantial risk and a challenge for risk management. The final section deals with reputation protection and outlines the challenge of trying to insure reputation risk.

The book is aimed at both practitioners and students alike. Those working in a brand or risk environment will find it considers reputation as both a communication and strategic risk. Those working in personnel and especially organizational behaviour will find some value in the book as reputation is discussed as a behavioural risk. Even board members and non-executive directors should find the guide thought provoking.