56% of the female population in the United States is between the ages of 35 and 64 (62,380,545 individuals). The 10-year age bracket with the highest representation in this group falls between 45 and 54-the primary target age for this book.

Nostalgia will always sell, because it makes people feel good.

Generation X represents 25% of the U.S. population; Xers have more spending power than any other generation.

Revenue for adult books-which account for more than 65% of all revenue for trade books-grew by 3% in 2017.

AUDIENCE:

Women born between 1958 and 1978 (aged 4060)

Suburbanites

Texans

Book groups interested in humorous books

Book groups interested in coming of age/time travel books