An Integrated Approach to New Food Product Development by Howard R. Moskowitz (9781040077870)

Description - An Integrated Approach to New Food Product Development by Howard R. Moskowitz

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equa

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Classification:
Technology, engineering, agriculture »
Industrial chemistry & manufacturing technologies »
Industrial chemistry »
Food & beverage technology

Other Editions - An Integrated Approach to New Food Product Development by Howard R. Moskowitz

Hardback
(June 2009)

An Integrated Approach to New Food Product Development by Howard R. Moskowitz

(June 2009)

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An Integrated Approach to New Food Product Development

Howard R. Moskowitz

I. Sam Saguy

Tim Straus

Description - An Integrated Approach to New Food Product Development by Howard R. Moskowitz

Other Editions - An Integrated Approach to New Food Product Development by Howard R. Moskowitz

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