As an entrepreneur or business owner, how do you turn a goldmine of expertise and experience into a brilliant book that will build your business?

Step by step, Lucy McCarraher takes you through the challenging but hugely rewarding transition from well-thought-of expert to thought-leading author.

Book Magic will hand you the golden keys to success:

• Clarity and confidence – writing your book will make you better at what you do
• Authority and influence – nothing sells you like a book
• Prospects and clients – your book will become your undercover sales agent
• Speaking and platforms – your book will make you visible and sought after
• Book magic – as a published author you will see astounding results for you and your business