Description - Charles Schwab by John Kador
Schwab has established itself as a company with a unique identity: old-fashioned integrity meets technology-empowered financial services. This book tells the story of how Schwab Inc.'s ability to reinvent itself around an unchanging set of core values has helped it thrive, even under the most unfavourable market conditions. This title is organized into five sections, each representing a critical juncture for the company when it was forced to reinvent itself or be consumed.
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