Salespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship. Use the lessons in Contagious Selling to put relationships first--and sales will inevitably follow.

Contagious Selling provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious. A leading expert on persuading and motivating others, David Rich presents his powerful new method for attracting, connecting with, and maintaining buyers. Inside, he teaches you how to

• Get prospects to feel as if they've known you their whole lives
• Use voice modulation and body language to instantly connect with anybody
• Sell yourself without sounding self-serving
• Manage the transition from captivation to cultivation
• Make your customers "competition proof"