BooksDirect

Description - Ethnography at Work by Brian Moeran

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

Buy Ethnography at Work by Brian Moeran from Australia's Online Independent Bookstore, BooksDirect.

A Preview for this title is currently not available.
Women, Media and Consumption in Japan
Hardback , Aug '16
RRP: $273.00 $270.27
Magic of Fashion
Hardback , Oct '15
RRP: $273.00 $270.27
Business of Ethnography
Hardback , Feb '05
RRP: $273.00 $270.27
Folk Art Potters of Japan
Paperback , Aug '97
RRP: $103.00 $101.97
Ethnography at Work
Paperback , Sep '07
RRP: $73.99 $73.25
Asian Media Productions
Hardback , Aug '01
RRP: $273.00 $270.27
Language and Popular Culture in Japan
Hardback , Sep '10
RRP: $305.00 $301.95