The title of this book is Marketing Research, Eleventh Edition Wiley E-text Reg Card and is written by author David A. Aaker. The book Marketing Research, Eleventh Edition Wiley E-text Reg Card is published by John Wiley & Sons Inc. The ISBN of this book is 9781118579176 and the format is Paperback / softback. The publisher has not provided a book description for Marketing Research, Eleventh Edition Wiley E-text Reg Card by David A. Aaker.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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