BooksDirect

Books by David A Aaker

Brand Equity and Advertising by David A. Aaker Brand Equity and Advertising
David A. Aaker
Paperback , Apr '93
RRP: $189.00 $185.22
Brand Equity & Advertising by David A. Aaker Brand Equity & Advertising
David A. Aaker
Hardback , Aug '16
RRP: $368.00 $360.64
Brand Relevance by David A. Aaker Brand Relevance
David A. Aaker
Hardback , Feb '11
RRP: $54.95 $53.85
Marketing Research by V. Kumar Marketing Research
V. Kumar
Paperback , Aug '20
RRP: $263.95 $258.67
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker Brand Portfolio Strategy:...
David A. Aaker
Paperback , Mar '20
RRP: $79.59 $71.63
Developing Business Strategies by David A. Aaker Developing Business Strategies
David A. Aaker
Hardback , Sep '01
RRP: $180.41 $162.36
Brand Leadership by David A. Aaker Brand Leadership
David A. Aaker
Paperback , Jan '10
RRP: $31.33 $28.19
Building Strong Brands by David A. Aaker Building Strong Brands
David A. Aaker
Paperback , Jul '10
RRP: $31.33 $28.19
Spanning Silos by David A. Aaker Spanning Silos
David A. Aaker
Hardback , Oct '08
RRP: $54.99 $49.49
Consumerism, 4th Ed. by David A. Aaker Consumerism, 4th Ed.
David A. Aaker
Paperback , Feb '82
RRP: $32.99 $29.69
Strategic Market Management by David A. Aaker Strategic Market Management
David A. Aaker
Paperback , Mar '10
RRP: $219.95 $197.95
Strategic Market Management by David A. Aaker Strategic Market Management
David A. Aaker
Paperback , Jan '24
RRP: $172.95 $155.65
Managing Brand Equity by David A. Aaker Managing Brand Equity
David A. Aaker
Hardback , Sep '91
RRP: $69.99 $62.99
Building Strong Brands by David A. Aaker Building Strong Brands
David A. Aaker
Undefined , Dec '95
RRP: $92.86 $83.57
Brand Leadership by David A. Aaker Brand Leadership
David A. Aaker
Paperback , Apr '09
RRP: $63.54 $57.18
Strategic Market Management 11E Amazon Custom by David A. Aaker Strategic Market Management 11E Amazon Custom
David A. Aaker
Paperback , Nov '17
Marketing Research, Eleventh Edition Wiley E-text Reg Card by David A. Aaker Marketing Research, Eleventh...
David A. Aaker
Paperback , Feb '13
Strategic Market Management, 10th Edition by David A. Aaker Strategic Market Management, 10th Edition
David A. Aaker
Paperback , Oct '13
Strategic Market Management, 10th Edition Wiley E-text Reg Card by David A. Aaker Strategic Market Management,...
David A. Aaker
Paperback , Oct '13
Markenrelevanz: Erfolgreich Wettbewerber ausschalten by David A. Aaker Markenrelevanz: Erfolgreich...
David A. Aaker
Hardback , Apr '13
Marketing Research by David A. Aaker Marketing Research
David A. Aaker
Hardback , Oct '12
Brand Portfolio Strategy by David A. Aaker Brand Portfolio Strategy
David A. Aaker
Hardback , Jun '04
Building the Brand-Driven Business by Scott M. Davis Building the Brand-Driven Business
Scott M. Davis
Hardback , Oct '02
Results 1 - 23 of 23