The title of this book is Strategic Market Management, 10th Edition Wiley E-text Reg Card and is written by author David A. Aaker. The book Strategic Market Management, 10th Edition Wiley E-text Reg Card is published by John Wiley & Sons Inc. The ISBN of this book is 9781118805244 and the format is Paperback / softback. The publisher has not provided a book description for Strategic Market Management, 10th Edition Wiley E-text Reg Card by David A. Aaker.