Description - Positively Outrageous Service: New and Easy Ways to Win Customers for Life by T Scott Gross
An unexpected, out-of-proportion, highly involving experience that creates lifetime customer loyalty and compelling word-of-mouth. Best of all, serving outrageously is well within the reach of any business--a one-to-one marketing strategy where creativity and a touch of old-fashioned showmanship wow customers and win market share.
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