An unprecedented insight into the creative approach, inspirations, and landmark collaborations of the truly iconic global brand

Coinciding with the first major museum exhibition dedicated to the luxury Italian fashion house, Prada: Front and Back is a lavish and multi-layered exploration of its artistic history and cutting-edge innovations. With exclusive access to its Milan headquarters, this book showcases Prada's transformation of the idea and practice of fashion, and follows its continuing evolution and international reach, with an eye to its dynamic plans for the future.