This book will take you on a multidimensional journey through science, history, and ancient wisdom, revealing six enduring principles that govern the establishment and nurturing of lasting sales relationships. Being universal, they will benefit readers in all occupations, but especially sales professionals desiring to create a stream of sustainable sales for the long run.

The principles come alive with practical examples of how to apply them to the modern marketplace, to multiply the salesperson's value, to deal effectively with competition, the Internet, the challenges posed by gender differences, and to overcome the "heartbreak hills" of the journey.