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Books by David Aaker

Brand Equity and Advertising by David A. Aaker Brand Equity and Advertising
David A. Aaker
Paperback , Apr '93
RRP: $189.00 $187.11
Brand Equity & Advertising by David A. Aaker Brand Equity & Advertising
David A. Aaker
Hardback , Aug '16
RRP: $368.00 $364.32
Brand Relevance by David A. Aaker Brand Relevance
David A. Aaker
Hardback , Feb '11
RRP: $54.95 $53.85
Marketing Research by V. Kumar Marketing Research
V. Kumar
Paperback , Aug '20
RRP: $263.95 $258.67
The Future of Purpose-Driven Branding: Signature Programs that Impact Society, Inspire, and Enhance a Business by David Aaker The Future of Purpose-Driven...
David Aaker
Paperback , Jan '23
RRP: $47.62 $42.85
Aaker on Branding: 20 Principles That Drive Success by David Aaker Aaker on Branding: 20 Principles...
David Aaker
Paperback , Oct '14
RRP: $47.62 $42.85
Creating Signature Stories by David Aaker Creating Signature Stories
David Aaker
Paperback , Mar '18
RRP: $44.97 $40.47
Aaker on Branding: 20 Principles That Drive Success by David Aaker Aaker on Branding: 20 Principles...
David Aaker
Hardback , Jul '14
RRP: $105.99 $95.39
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age by David Aaker Owning Game-Changing Subcategories:...
David Aaker
Paperback , Apr '20
RRP: $47.62 $42.85
Aaker on Branding: The Playbook to Building Strong Brands by David Aaker Aaker on Branding: The Playbook...
David Aaker
Paperback , Aug '25
RRP: $34.99 $31.49
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker Brand Portfolio Strategy:...
David A. Aaker
Paperback , Mar '20
RRP: $79.59 $71.63
Developing Business Strategies by David A. Aaker Developing Business Strategies
David A. Aaker
Hardback , Sep '01
RRP: $180.41 $162.36
Brand Leadership by David A. Aaker Brand Leadership
David A. Aaker
Paperback , Jan '10
RRP: $31.33 $28.19
Building Strong Brands by David A. Aaker Building Strong Brands
David A. Aaker
Paperback , Jul '10
RRP: $31.33 $28.19
Spanning Silos by David A. Aaker Spanning Silos
David A. Aaker
Hardback , Oct '08
RRP: $54.99 $49.49
Strategic Market Management by David A. Aaker Strategic Market Management
David A. Aaker
Paperback , Mar '10
RRP: $219.95 $197.95
Consumerism, 4th Ed. by David A. Aaker Consumerism, 4th Ed.
David A. Aaker
Paperback , Feb '82
RRP: $32.99 $29.69
Strategic Market Management by David A. Aaker Strategic Market Management
David A. Aaker
Paperback , Jan '24
RRP: $172.95 $155.65
Managing Brand Equity by David A. Aaker Managing Brand Equity
David A. Aaker
Hardback , Sep '91
RRP: $49.99 $44.99
From Fargo to the World of Brands by David Aaker From Fargo to the World of Brands
David Aaker
Paperback , Nov '05
RRP: $84.76 $76.28
From Fargo to the World of Brands by David Aaker From Fargo to the World of Brands
David Aaker
Hardback , Nov '05
RRP: $135.17 $121.65
Building Strong Brands by David A. Aaker Building Strong Brands
David A. Aaker
Undefined , Dec '95
RRP: $92.86 $83.57
Brand Leadership by David A. Aaker Brand Leadership
David A. Aaker
Paperback , Apr '09
RRP: $63.54 $57.18
Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires by David Aaker Creating Signature Stories:...
David Aaker
Paperback , Nov '21
Marketing Research, Eleventh Edition Wiley E-text Reg Card by David A. Aaker Marketing Research, Eleventh...
David A. Aaker
Paperback , Feb '13
Strategic Market Management 11E Amazon Custom by David A. Aaker Strategic Market Management 11E Amazon Custom
David A. Aaker
Paperback , Nov '17
Strategic Market Management, 10th Edition Wiley E-text Reg Card by David A. Aaker Strategic Market Management,...
David A. Aaker
Paperback , Oct '13
Markenrelevanz: Erfolgreich Wettbewerber ausschalten by David A. Aaker Markenrelevanz: Erfolgreich...
David A. Aaker
Hardback , Apr '13
Strategic Market Management, 10th Edition by David A. Aaker Strategic Market Management, 10th Edition
David A. Aaker
Paperback , Oct '13
Brand Portfolio Strategy by David A. Aaker Brand Portfolio Strategy
David A. Aaker
Hardback , Jun '04
Building the Brand-Driven Business by Scott M. Davis Building the Brand-Driven Business
Scott M. Davis
Hardback , Oct '02
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